As the title of this throw-back post suggests, you are about to be treated to a flashback-inducing look at old-school guitar and bass adverts, some dating back to the good old 80s when everyone had hair as big as the Marshall stacks they blew their speedy riffs through.
In 1984, Eddie Van Halen appeared in his most famous ad for Kramer Guitars smoking a ciggy wearing famous “No Bozos” t-shirt. I’m pretty sure every 80s metalhead with a heartbeat still remembers the ad and the others Ed would do for the brand during his career. Lemmy Kilmister became synonymous with the Rickenbacker Bass thanks to his devotion to the 4000/4001 series before Rickenbacker created a signature, hand-carved model for Kilmister in 2001, the 4004LK. Interestingly, Lemmy never really did any ads for Rickenbacker though he and his Motörhead pals have lent their image to Marshall (like pretty much everyone heavy and metal) in ads for their amplifiers. I’m not telling you anything you don’t know by mentioning gearheads have gear preferences. This would often lead musicians to team up with companies like Ibanez (Steve Vai), Dean (Dimebag), Hagstrom (Frank Zappa), Peavy (Adrian Vandenberg, Rudy Sarzo), Charvel/Jackson (Marty Friedman) and others in cool print campaigns championing their preferred axe or bass, or perhaps their own tricked-out signature models.
So much vintage guitar and bass goodness follow–let’s just dive right into it!
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